Why Businesses Should Use Media Intelligence

Every day we create 2.5 quintillion bytes of data, a figure that’s only increasing. To make informed decisions, organizations must invest in technologies that allow them to analyze this data effectively. With such large amounts of data involved, traditional manual techniques are no longer viable if we want to capture even the smallest percentage of this information. This is why organizations are turning to AI-driven media monitoring and media intelligence. There’s still confusion and uncertainty about what exactly AI technology is, what it can do, and how it can impact business strategies.

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Maximize Engagement with Subscribers without Losing the Human Touch

There’s a lot of discussion around the use of AI to automate every task humanly possible, and dystopian visions of massive unemployment as the robots take over is spreading through the ether. The facts are that “there is no true silver bullet” and understanding and using technology to enable better results and experiences is critical but the human element is equally critical.

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The Uphill Battle of Keeping Local News Afloat

When the Greenwood, SC newspaper Index-Journal reported on a complaint that Dairy Queen was apparently serving up human meat in its burgers, they weren’t expecting to go viral. Unsurprisingly, the complaint was revealed to be baseless. But the story captured the imaginations of the online world – being shared widely across social media before ultimately being covered by the Washington Post.

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Contexture Launches Mediawatch: A Real-Time, AI-Driven News and Content Monitoring, Creation and Analysis Tool

VA-based technology company Contexture has launched a powerful AI media monitoring and analysis tool to help public relations and communications teams with a focus on digital media, publishing and information services to strategically monitor, analyze, create and respond to news, media and social content.

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