Audience Engagement

Personalization means much more than simply ensuring your content includes common terms that your competition also uses that align with your audience’s search habits, this will not produce the levels of audience engagement you’re trying to achieve. 

We spend so much time guessing or trying to figure out what our customers, employees, stakeholders, or constituents want or need (the “work to be done”), and then frequently attempt to change their behavior or address these identified needs and wants with just positive incentives (or “Fuel”) that will encourage the behavior we are seeking from them.