Personalization means much more than simply ensuring your content includes common terms that your competition also uses that align with your audience’s search habits, this will not produce the levels of audience engagement you’re trying to achieve.
We spend so much time guessing or trying to figure out what our customers, employees, stakeholders, or constituents want or need (the “work to be done”), and then frequently attempt to change their behavior or address these identified needs and wants with just positive incentives (or “Fuel”) that will encourage the behavior we are seeking from them.
Understanding What Really Needs to Get Done….Fuel versus Friction Read More »
In this one-hour long podcast episode, Rick Ferraro, host and founder of Radical Influence Network, discusses horizon monitoring and the need for AI technology solutions with Pete Fitzsimmons, CEO & Co-Founder of Contexture AI. One of the six pillars of Radical Influence is “Situational Awareness” powered by AI. The Network has partnered with Contexture to
Podcast: Horizon Monitoring and the Need for AI Technology Solutions Read More »
Read our latest white paper on the challenges and constraints of using keywords to analyze large volumes or complex documents or text… Google recently announced in November, 2019 that it has made some significant but not well publicized changes to its search algorithm, adding natural language processing algorithm named “BERT” make it better at understanding
The Challenges with Keywords… Read More »
Every day we create 2.5 quintillion bytes of data, a figure that’s only increasing. To make informed decisions, organizations must invest in technologies that allow them to analyze this data effectively. With such large amounts of data involved, traditional manual techniques are no longer viable if we want to capture even the smallest percentage of this
Why Businesses Should Use Media Intelligence Read More »
There’s a lot of discussion around the use of AI to automate every task humanly possible, and dystopian visions of massive unemployment as the robots take over is spreading through the ether. The facts are that “there is no true silver bullet” and understanding and using technology to enable better results and experiences is critical
Maximize Engagement with Subscribers without Losing the Human Touch Read More »
The rise of big data has propelled new conversations around how we source, organize and analyze information. With advances in natural language processing, machine learning and artificial intelligence, organizations are now able to apply computational power to process large amounts of unstructured data, something that was previously beyond our capabilities. Let’s explore precisely what unstructured
Why Unstructured Data is Big for Business Read More »
When the Greenwood, SC newspaper Index-Journal reported on a complaint that Dairy Queen was apparently serving up human meat in its burgers, they weren’t expecting to go viral. Unsurprisingly, the complaint was revealed to be baseless. But the story captured the imaginations of the online world – being shared widely across social media before ultimately being covered
The Uphill Battle of Keeping Local News Afloat Read More »
Search engine platforms and content aggregators have us all well trained in using keywords and long string statements to search for information and content. The phrase “Google it” has become part of the dictionary along with “Xerox it,” “pass me a Kleenex,” and “Amazon Prime it.” But some recent hiccups at the Department of Justice
The Problem with Keywords – Fake News and the Dilemma of Curated Content Read More »
Our founder and CEO, Peter Fitzsimmons, was featured in Association Now on the implications of Artificial Intelligence and automation on strategic planning for Associations…considerations here for all organizations! Check it out. See the original article here. Integrating artificial intelligence into your organization’s daily work isn’t as effortless as flipping a switch, but it’s easier if you
Machine Learning: Optimize Your Team For Artificial Intelligence Read More »