Maximize Engagement with Subscribers without Losing the Human Touch

October 14, 2019

There’s a lot of discussion around the use of AI to automate every task humanly possible, and dystopian visions of massive unemployment as the robots take over is spreading through the ether.  The facts are that “there is no true silver bullet” and understanding and using technology to enable better results and experiences is critical but the human element is equally…

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Why Unstructured Data is Big for Business

September 30, 2019
Unstructured Data

The rise of big data has propelled new conversations around how we source, organize and analyze information. With advances in natural language processing, machine learning and artificial intelligence, organizations are now able to apply computational power to process large amounts of unstructured data, something that was previously beyond our capabilities.

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The Uphill Battle of Keeping Local News Afloat

September 24, 2019

When the Greenwood, SC newspaper Index-Journal reported on a complaint that Dairy Queen was apparently serving up human meat in its burgers, they weren’t expecting to go viral. Unsurprisingly, the complaint was revealed to be baseless. But the story captured the imaginations of the online world – being shared widely across social media before ultimately being covered by the Washington Post.

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The Problem with Keywords – Fake News and the Dilemma of Curated Content

September 12, 2019

Recent hiccups at the Department of Justice illustrate how keywords aren’t enough – they don’t adequately capture the context of a document or piece of information. This makes identifying and capturing the content you want increasingly complex in the “world of fake news.”

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