Contexture

Fuel vs Friction

Understanding What Really Needs to Get Done….Fuel versus Friction

We spend so much time guessing or trying to figure out what our customers, employees, stakeholders, or constituents want or need (the “work to be done”), and then frequently attempt to change their behavior or address these identified needs and wants with just positive incentives (or “Fuel”) that will encourage the behavior we are seeking from them.

Understanding What Really Needs to Get Done….Fuel versus Friction Read More »

Radical Influence Podcast Ep. 1 Horizon Monitoring and the Need for AI Technology Solutions

Podcast: Horizon Monitoring and the Need for AI Technology Solutions

In this one-hour long podcast episode, Rick Ferraro, host and founder of Radical Influence Network, discusses horizon monitoring and the need for AI technology solutions with Pete Fitzsimmons, CEO & Co-Founder of Contexture AI. One of the six pillars of Radical Influence is “Situational Awareness” powered by AI. The Network has partnered with Contexture to

Podcast: Horizon Monitoring and the Need for AI Technology Solutions Read More »

Using AI to do Effective Regulatory Tracking

Regulatory compliance is complicated, and it’s only becoming more so. For example, the US finance industry is overseen by no fewer than ten regulators, while pharma increasingly has to meet the regulatory requirements not just of the FDA, but of global actors like the World Health Organization and the Medical and Healthcare Products Regulatory Agency (MHRA), to

Using AI to do Effective Regulatory Tracking Read More »

Why Businesses Should Use Media Intelligence

Every day we create 2.5 quintillion bytes of data, a figure that’s only increasing. To make informed decisions, organizations must invest in technologies that allow them to analyze this data effectively. With such large amounts of data involved, traditional manual techniques are no longer viable if we want to capture even the smallest percentage of this

Why Businesses Should Use Media Intelligence Read More »

Maximize Engagement with Subscribers without Losing the Human Touch

There’s a lot of discussion around the use of AI to automate every task humanly possible, and dystopian visions of massive unemployment as the robots take over is spreading through the ether.  The facts are that “there is no true silver bullet” and understanding and using technology to enable better results and experiences is critical

Maximize Engagement with Subscribers without Losing the Human Touch Read More »

Why Unstructured Data is Big for Business

The rise of big data has propelled new conversations around how we source, organize and analyze information. With advances in natural language processing, machine learning and artificial intelligence, organizations are now able to apply computational power to process large amounts of unstructured data, something that was previously beyond our capabilities. Let’s explore precisely what unstructured

Why Unstructured Data is Big for Business Read More »

The Uphill Battle of Keeping Local News Afloat

When the Greenwood, SC newspaper Index-Journal reported on a complaint that Dairy Queen was apparently serving up human meat in its burgers, they weren’t expecting to go viral. Unsurprisingly, the complaint was revealed to be baseless. But the story captured the imaginations of the online world – being shared widely across social media before ultimately being covered

The Uphill Battle of Keeping Local News Afloat Read More »

The Problem with Keywords – Fake News and the Dilemma of Curated Content

Search engine platforms and content aggregators have us all well trained in using keywords and long string statements to search for information and content. The phrase “Google it” has become part of the dictionary along with “Xerox it,” “pass me a Kleenex,” and “Amazon Prime it.” But some recent hiccups at the Department of Justice

The Problem with Keywords – Fake News and the Dilemma of Curated Content Read More »

Scroll to Top